Who We Are
Rival Esthetics, formerly known as Rival Beauty, stands as a premier facility specializing in the aesthetics of lashes, permanent makeup (PMU), scalp micropigmentation (SMP), and education.
At Rival Esthetics, our goal is to continue providing the best service to our community. Our main mission statement is to ensure that all of our clients leave feeling more confident. We understand the importance of self-esteem and body positivity, and we are committed to helping each individual achieve their desired aesthetic. Through expert techniques, we strive to elevate the client experience and contribute positively to their journeys. Your confidence is our priority.
Located in South East Grand Rapids, Michigan.
Meet The Owner
I'm Alma Mirela, the founder of Rival Studios & Rival Esthetics LLC, (formerly known as Rival Beauty).
Thank you for taking the time to learn a bit about me! I’m a Bosnian native from Grand Rapids, and I hold licenses in esthetics and tattoo artistry! Specializing in lash extensions, cosmetic tattooing, brow artistry, waxing & also offer education & training with extensive experience! I've always been passionate about the beauty industry and driven to create. Immediately after completing my education, I opened Rival Beauty and embarked on my career as a solo esthetician & furthered my education to become a cosmetic tattoo artist. My primary mission has always been to create an atmosphere where clients can relax and leave feeling confident. After two years, I expanded by founding Rival Studios, a space designed to elevate the creativity and individuality of every artist we bring on board. Watch my exclusive story on Wood TV 8 & Voyage Michigan Magazine interview!